Expert Panel

Common job issues and solutions in Marketing & Communications

Managing Client Expectations.


Carve out time with your client before a program launch to discuss success and failure paths.  Come to an agreement & form an action plan for each path.  Use a stage gate process and define milestones.  Utilize tools described in the Project Management forum on ManagingAmericans.com


Do you have a formal process in place to track ROI for your marketing programs?