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Articles by Karthik Nagendra

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    Marketing in the ‘New Normal’: Inspiration from fairy tales & fables

    5 Marketing Analogies That Can Improve Your Business

    It’s no longer round the corner. It’s here.     We are wading through it… neck deep… feeling for pointers, directions and clues to help us move in the right direction.   Marketing in the ‘new normal’ has surely got us all worked up. And there are no signs of the challenges letting up.   What do we do?   Regress, I suggest, into childhood. Into the land of fairytales and fables.   No, seriously! Marketing analogies can be found...Continue reading

    By Karthik NagendraPosted in Marketing & Innovation on January 17, 2014

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    Thought Leadership a ‘Must Have’ - Not a ‘Nice to Have’

    Develop that extra edge that will help you gain new customers and retain existing ones.

    Here’s the thing. You cannot claim to be a thought leader. However, if you are a thought leader, it would be sinful not to claim your leadership. Get it?   Brian Clark, the incredibly talented and insightful founder of Copyblogger, is of the opinion that thought leadership, in the realm of content marketing, is derived from authority; That a thought leader is ‘selected’ by the intended audience and cannot ‘claim’ to be one. Quite right.    However, if we...Continue reading

    By Karthik NagendraPosted in Marketing & Innovation on October 24, 2013

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    Karthik Nagendra

    Founder and Director, ThoughtStarters

    Karthik Nagendra Founder and Director ThoughtStarters   Biography   Karthik Nagendra has a decade of core marketing experience with prime focus on brand positioning, communication strategy, executive communication & thought leadership marketing.   He has been instrumental in creating many award winning marketing programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities,...Continue reading

    By Karthik NagendraPosted in Marketing on October 7, 2013

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    5 Steps to a Great Thought Leadership Marketing Strategy

    What future do you see for your organization?

    You believe in the potential of thought leadership marketing. You know it can be a game changer. You see it working wonders for businesses all around. But, wait a second: How do you make it work for yourself?   Thought leadership marketing needn’t be an intimidating task. Like much of life, success in thought leadership marketing boils down to having clarity of thought and purpose. Here’s a five step ready-reckoner to help you get started to establish your thought leadership...Continue reading

    By Karthik NagendraPosted in Marketing & Innovation on November 21, 2013

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    Is Your Brand Geo-Smart?

    Factor your Location into your Thought Leadership Strategy

    Have you ever found similarities between the game of cricket and managing a multinational?    I have.   You see, in the game of cricket, unlike soccer and baseball, there are no specifications for the size or the shape of the field. Therefore each game presents a number of possible outcomes not only on the basis of team composition, but also where it is being played. For instance, most Cricket grounds in Australia are so large that getting boundaries is tough. Therefore they generally...Continue reading

    By Karthik NagendraPosted in Marketing & Innovation on February 21, 2014

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