Expert Panel

Common job issues and solutions in Sales

A new competitor enters the market and creates increased pressure from all competition.


Understand the differences between what each product has to offer and the services provided along with it.  Differentiate your company and include your organization in the discussion in order to emphasize the positive result for the customer.  Make sure it is your company against the competition, not just you against them.


What is your primary objective during an initial sales call?