Expert Panel

Common job issues and solutions in Sales

Meeting sales targets.


Segment your customers into “maintain and grow”, “regain lost accounts”, “new target accounts”.  Have an action plan for each category.  Too often we focus on new business while existing business slips, or we get stuck managing current business and don’t focus on growth.  If you have a sound strategy in each of these categories, your sales targets will be achieved.


What is your primary objective during an initial sales call?