Articles Tagged - Pricing

July 30, 2013

Market Share: Getting (and Keeping) Your Piece of the Pie

What will you do when faced with new competition?

For any type of product in any given market area, there’s a limit to how much business there is to go around. That total number is the “whole pie.” It’s determined by the buyers in your market area, by the demand for the product you sell.    Let’s say you sell haircuts. You and every other salon, barber shop and beauty parlor in your zip code are competing for the limited number of customers who will get haircuts each week. That number of total haircuts represents...Continue reading

By Deb CalvertPosted in Sales & Business Development on July 30, 2013

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May 12, 2013

The Difference Between Price & Value: Create A Profitable Balance

Learn to close more sales without discounting price.

By Deb Calvert, President, People First Productivity Solutions It is imperative that every professional seller understand the difference between price and value. Many do not. Instead, sellers often use these words interchangeably. They use words like “value” to signify the cost of an item. This blurs the lines between value and cost or investment.   When value and price are thought to be one and the same, the inevitable result is that value gets diluted.The other components of...Continue reading

By Deb CalvertPosted in Sales & Business Development on May 12, 2013

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