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Articles Tagged - valueselling

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    September 5, 2013

    Value, Value Added and Value Creation

    Empowered buyers appreciate sellers who deliver value-Be that seller.

    It used to be enough for a seller to deliver on the value that mattered most to the buyer. If a buyer expressed a preference for “made in the USA” and the seller had products manufactured in America, the value was recognized and the solution was sufficient. As competitive pressures increased, marketers began adding value to incentivize buyers. In addition to meeting preferences like “made in America,” companies began offering added value, everything from the old S&H Green...Continue reading

    By Deb CalvertPosted in Sales & Business Development on September 5, 2013

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