1. Start with a hook: grab the attention with your personal story or a moment that reflects your motivation.
2. Show, don't just tell: highlight your specific achievements and write about how you made a difference in a situation.
3. Be authentic: write in your voice, avoid jargon, and be honest about your goals and challenges.
4. Link to the program: explain why you want to pursue an MBA and how it connects with your short-term or long-term plans.
5. Structure it well: clear introduction, body with examples, and a strong conclusion.
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