Expert Panel

Marketing & Communications Community

Marketing is the strategic act of successfully motivating a target market to choose your company or product. It is your responsibility to create an awareness and desire in a group of people that have the means and the need (created or existing) to purchase your product or service. Business Strategy is set here and should flow both externally and internally, meaning it is also your responsibility to create the tools and processes for internal use to support the sale of your goods.

Marketing & Communications Toolkit

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Do you have a formal process in place to track ROI for your marketing programs?