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Marketing & Communications Discussions

Posted on January 25, 2013
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How do you define "Effecitve Marketing"?  For me Effective means…spend the least amount of money to convert the greatest amount of sustainable revenue in the shortest amount of time.   Do you agree?  How well does your...(more)

Posted on October 1, 2012
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Communication is the key to a successful ROI.  In a recent blog article we discussed how to make this concept possible using Six Things Marketing Should Be Doing to Ensure a Positive ROI By incorporating Communication, Success equates...(more)

Posted on November 10, 2011
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Kim started her new job as Marketing Manager at a mid-sized plastics company.  The company has always been very profitable but the increase in competition from Asia has taken away market share over the last three years.  Company executives...(more)


Do you have a formal process in place to track ROI for your marketing programs?