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Six Things Marketing Should Be Doing to Ensure a Positive ROI

Posted in Marketing & Communications on October 1, 2012
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{#/pub/images/EnsureapositiveROI.jpg}Communication is the key to a successful ROI.  In a recent blog article we discussed how to make this concept possible using Six Things Marketing Should Be Doing to Ensure a Positive ROI

By incorporating Communication, Success equates to:

  • Integrated marketing programs that the entire company can support.
  • Larger budget approvals aligned with proactive business strategies.
  • Collaborative investment strategies linking operational investments with marketing programs.
  • Positive Return On All Investments

How would you answer these questions, whether you are in marketing, operations, executive leadership, sales, or any other functional area…


Do you believe your company’s marketing dollars are being wasted?  You don’t have to be in marketing to set the expectation for positive returns.  


What do you, or others in your company do to ensure ROI is being measured when it comes to marketing dollars?


Is this measurement integrated throughout the organization, or is it contained within the marketing group alone?

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Do you have a formal process in place to track ROI for your marketing programs?