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Articles Tagged - Strategy

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    January 25, 2013

    Marketing 101 With A Twist…Making It Effective

    6 Benchmarks Every Marketer & Every Company Must Achieve

    There are so many options when it comes to marketing these days; knowing where to focus can be overwhelming.  Create the Strategy…Choose the Tools…Implement the Plan is no longer going to cut it in today’s competitive environment.  Today’s expertise is more centered on the ability to connect over a longer period of time, mine data and convert it into revenue.  But from my perspective, no matter what type of marketing you use, there are some fundamentals that make...Continue reading

    By Lisa WoodsPosted in Marketing & Innovation on January 25, 2013

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    December 6, 2012

    Improving Your Odds for a Successful CRM and IT Strategy

    Learn to create the required balance between strategic planning, processes & people.

    By David Shaffer, Business Advisor & Executive Coach, David Shaffer Consulting LLC The overall mission of business today, as it was yesterday, and undoubtedly will be tomorrow, is to maximize customer service. Customer Relationship Management (CRM) is the foundation of business success, but giving the customer what he or she wants, when & how he or she wants it, without compromise, remains a daunting task. Technology offers integrated solutions to CRM, however with the expanded use of...Continue reading

    By David ShafferPosted in Leadership & Teambuilding on December 6, 2012

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    October 1, 2012

    Six Things Marketing Should Be Doing to Ensure a Positive ROI

    Are your marketing dollars being wasted?

    There is often a stigma around how marketing dollars are spent.  Business leaders don’t always fully understand marketing programs or how all the elements tie together.  Other department heads get frustrated when, in their opinion, investment ‘Needs’ are turned down, but Marketing still gets funding for ‘Wants’.  Finally, Marketing Professionals rarely feel they have enough funding for the results everyone expects their programs to achieve. So what can be done...Continue reading

    By Lisa WoodsPosted in Marketing & Innovation on October 1, 2012

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    May 9, 2012

    Four Ways to Transition Business Development into Sales Revenue

    At what point should sales support business development efforts?

    Sales and Business Development are often interchangeable words for many companies due to lack of resources, or past routines.  If you are one of those companies, you are probably missing out on growth opportunities.  There are distinct differences between Sales & Business Development that require different talent profiles, organizational structures and strategic initiatives.  Look at your own sales and business development organization; are you set up for growth?   Here are Four...Continue reading

    By Lisa WoodsPosted in Sales & Business Development on May 9, 2012

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