Articles Tagged - Strategy

June 14, 2013

Defining the Best Organizational Structure for Your Business

A roadmap to your Target Operating Model where growth is controlled, measured and profitable.

By David Shaffer, Business Advisor & Executive Coach, David Shaffer Consulting LLC Over many years of working with small to medium size businesses, particularly those looking for, or experiencing growth, a common theme has frequently emerged; one of assuring that the infrastructure of old is robust enough to match the demands of today. A misaligned organization can result in declining customer service, quality, profitability and employee satisfaction levels. It can destroy a company’s...Continue reading

By David ShafferPosted in Leadership & Teambuilding on June 14, 2013

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March 6, 2013

4 Steps to Effective Strategic Planning & Implementation

Learn to “Charter” Strategic Initiatives, Manage Accountability & Achieve Results

By David Shaffer, Business Advisor & Executive Coach, David Shaffer Consulting LLC Most companies schedule their management retreat to develop and establish the strategic direction for the remainder of the year, as well as a 3-5 year outlook. The process, although it can contribute to team building by “getting away” from the daily grind, frequently does not result in strategy. That’s because what starts as a noble intention or cause ends with little to no accountability, letting...Continue reading

By David ShafferPosted in Leadership & Teambuilding on March 6, 2013

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January 25, 2013

Marketing 101 With A Twist…Making It Effective

6 Benchmarks Every Marketer & Every Company Must Achieve

There are so many options when it comes to marketing these days; knowing where to focus can be overwhelming.  Create the Strategy…Choose the Tools…Implement the Plan is no longer going to cut it in today’s competitive environment.  Today’s expertise is more centered on the ability to connect over a longer period of time, mine data and convert it into revenue.  But from my perspective, no matter what type of marketing you use, there are some fundamentals that make...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on January 25, 2013

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December 6, 2012

Improving Your Odds for a Successful CRM and IT Strategy

Learn to create the required balance between strategic planning, processes & people.

By David Shaffer, Business Advisor & Executive Coach, David Shaffer Consulting LLC The overall mission of business today, as it was yesterday, and undoubtedly will be tomorrow, is to maximize customer service. Customer Relationship Management (CRM) is the foundation of business success, but giving the customer what he or she wants, when & how he or she wants it, without compromise, remains a daunting task. Technology offers integrated solutions to CRM, however with the expanded use of...Continue reading

By David ShafferPosted in Leadership & Teambuilding on December 6, 2012

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October 1, 2012

Six Things Marketing Should Be Doing to Ensure a Positive ROI

Are your marketing dollars being wasted?

There is often a stigma around how marketing dollars are spent.  Business leaders don’t always fully understand marketing programs or how all the elements tie together.  Other department heads get frustrated when, in their opinion, investment ‘Needs’ are turned down, but Marketing still gets funding for ‘Wants’.  Finally, Marketing Professionals rarely feel they have enough funding for the results everyone expects their programs to achieve. So what can be done...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on October 1, 2012

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May 9, 2012

Four Ways to Transition Business Development into Sales Revenue

At what point should sales support business development efforts?

Sales and Business Development are often interchangeable words for many companies due to lack of resources, or past routines.  If you are one of those companies, you are probably missing out on growth opportunities.  There are distinct differences between Sales & Business Development that require different talent profiles, organizational structures and strategic initiatives.  Look at your own sales and business development organization; are you set up for growth?   Here are Four...Continue reading

By Lisa WoodsPosted in Sales & Business Development on May 9, 2012

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