Articles Tagged - Marketing

July 24, 2012

Eight Steps to a Successful Integrated Marketing Program

Learn how to integrate new marketing programs into your company so they succeed.

You have a new product that is ready to launch, a new service, a new ad campaign, or a new website…at what point do you promote it internally?  Do you make the effort to inform employees in your organization of your marketing efforts?  What is the purpose of this internal communication?  Is it to get people excited, or to make your marketing program a success? Integrated marketing is the process of including the entire organization in the marketing effort from inception, through...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on July 24, 2012

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July 22, 2012

A Guide to Business Development: Balancing Skill, Boldness & Luck

What is Business Development and how can you do it well?

It is the most ambiguous of business disciplines…something many want to do, but few are able to define or do well.  This is due to the nature of business development being something beyond the scope of a company’s every day business activity, as well as the inconsistent placement of the activity in different organizations.  Sometimes it is part of sales, sometimes marketing, an outside consultant can lead the effort or a department of it’s own is often created.  We define...Continue reading

By Dan WoodsPosted in Sales & Business Development on July 22, 2012

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June 13, 2012

14 Steps to Using Surveys As Powerful Communication Tools

Are you asking the right questions before making decisions?

There are several great online survey templates you can use for standard measurements such as employee reviews, customer satisfaction surveys, product ratings and many others.  My message to you, however, is to go outside of those templates and understand that a survey, in its simplest form, is a communication tool that serves three important purposes: It allows you to ask consistent questions in order to see a trend of answers. It provides data points you can use to make informed decisions. It...Continue reading

By Lisa WoodsPosted in Communication Skills on June 13, 2012

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May 7, 2012

Ten ways to ensure innovation is driving your company’s future.

Is your company innovative? Are you doing your part?

Is your company innovative?  Are you doing your part? Does your company have an R&D group that appears very busy to everyone, spends millions of dollars, and never seems to roll out any success stories?   Do you wonder how other companies manage to stay one step ahead of yours in the marketplace? Do you have a “follow the market leader” strategy since you don’t have the finances to invest in your own innovation?  If you answered yes to any of these questions, then...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on May 7, 2012

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