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Are you an Effective Communicator (Leader)?

Posted in Executive Leadership / General Management on September 13, 2012
There are (3) comments permalink


{#/pub/images/CommunicationEssentialsforExecutives.jpg}In our recent article titled Communication Essentials For Executives and General Managers we discuss the importance of communication at the executive level.

Leading others is a great responsibility because your entire organization is waiting to hear what you have to say so they can act in accordance with your direction.  Success or failure is based on two basic criteria: The viability of your strategy, and your ability to communicate effectively.  Effective Communication means your message must resonate, must be understood, must be continuous, and must fully disseminate through all levels of the organization in order for everyone to take part and follow your lead.  The Six actions we discuss in the article are:

1) Know ALL aspects of your business…Ask Questions

2) Ensure a consistent message is UNDERSTOOD throughout your organization.

3) Develop a result matrix for all aspects of the company.

4) Be present throughout your organization at all levels.

5) Develop a clear understanding of what your team SHOULD BE doing.

6) Share your results.


What do you do to communicate your message throughout your organization?  How much of your time is spent communicating?  Is it enough?

Comments (3)

Lisa Woods posted on: January 9, 2013

How do you think executives can determine their weakest component in the communication chain? What actions can they take to improve it?

AlvinGentry posted on: December 18, 2012

When confronted with the quantifiable question many executives find they communicate far more poorly than they realized.

Like decision process they view communication globally. When essence of communication is broken down into the vital factors they find the process is only as effective as the weakest component. They project 80 - 90% effectiveness when the actuality is likely 10 - 20% at best.

Lisa Woods posted on: September 18, 2012

I believe that you don't really know how bad communication is in your organization until you start a formal communication method. Once you do, you will find out how much people appreciate hearing what is going on, and realize they were either starved for information, or the information they were getting was inconsistent, or wrong. Wether it be in the form of a monthly newsletter, weekly email, quarterly letter, it does not matter...just make sure you keep it up. Don't start and then walk away from your communication method. Consistency is important.

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What is a realistic success horizon for Leaders?