In our recent article titled Communication Essentials For Executives and General Managers we discuss the importance of communication at the executive level.

Leading others is a great responsibility because your entire organization is waiting to hear what you have to say so they can act in accordance with your direction.  Success or failure is based on two basic criteria: The viability of your strategy, and your ability to communicate effectively.  Effective Communication means your message must resonate, must be understood, must be continuous, and must fully disseminate through all levels of the organization in order for everyone to take part and follow your lead.  The Six actions we discuss in the article are:

1) Know ALL aspects of your business…Ask Questions

2) Ensure a consistent message is UNDERSTOOD throughout your organization.

3) Develop a result matrix for all aspects of the company.

4) Be present throughout your organization at all levels.

5) Develop a clear understanding of what your team SHOULD BE doing.

6) Share your results.

What do you do to communicate your message throughout your organization?  How much of your time is spent communicating?  Is it enough?