Expert Panel

Focus on these things to succeed in Marketing & Communications

How to Build a Successful Marketing Team


Every business needs to invest some time and money into their marketing team if they want to grow and develop. Trying to advance your business can be very difficult, and what used to be effective generations ago no longer works. Instead, with the development of the internet and online marketing strategies, it is important that your business uses online platforms to reach potential customers.


You don’t have to be a big business or corporation in order to develop your marketing team and even small local businesses now have a marketing strategy and techniques in place. To give you a helping hand, here is a how-to guide on how to build a successful marketing team for your business.


Rate Team Members Individually

It is important that you consider your workforce and think about which members of staff would be best suited to make up your marketing team. While you may consider hiring new members of staff for this role, you should also consider promoting some existing staff, as they already know all about your business. Though you should remember that outsourcing is also an option when it comes to putting your team members together.


In order to rate your staff individually, you should put together a simple assessment of their strengths and weaknesses. You may want to tell your staff that you are doing this assessment in order to develop a culture of transparency in the workplace. Doing an assessment of your workforce isn’t a negative thing, and it is a great way to ensure that you are utilizing your staff in the right way.


Document Your Goals

If you are planning to put together a marketing team then it is crucial that you document your goals and what you want them to achieve in order to be able to mark them as successful. Having a focused workforce is essential for all businesses, and your marketing team is no different. Make sure your staff knows what it is they are working towards and be sure to praise them if they are successful. Think about what you want to achieve from your marketing team and how you want it to develop your business. Is the aim to get more customers? Or do you hope to develop your whole business through your marketing team?


Identify Gaps

It is important that you consider and identify the gaps in your marketing team so that you can be aware of what they can and can’t achieve. Most of the time, gaps are where your team doesn’t have the skills or resources to go any further with a project. By identifying these gaps, you can work past them and not let them stop your marketing team and your business from developing.


Be Realistic

It is important to remember that you won’t be able to achieve everything. Marketing teams often take a while to set up and get going, so be realistic about the goals you have. Setting your staff unrealistic and unachievable goals will be counterproductive. It will make them feel disillusioned in their role, as they are unable to complete the task that you have set them.


Allow Time

You’ve heard this common phrase before but remember that Rome wasn’t built in a day. Just like your business’s success isn’t going to happen overnight, neither is your successful marketing team, so don’t expect immediate results and instead look at the long-term successfulness of your team.


By taking the time to build a successful marketing team, you can feel confident that your business is developing and working towards overall growth.





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