Expert Panel

Focus on these things to succeed in Marketing & Communications

Is SEO the be end all of online marketing?


Done properly, online marketing plays a big role in the success of a business today, from small start-ups to multinational corporations. In many industries, online marketing has overtaken traditional marketing initiatives. For many marketers, those three little letters – SEO – are the most important aspect of online marketing, but the truth of the matter is this: As the field of online marketing continues to grow and expand at such a rapid rate, the marketing tools that every marketer should have in his arsenal expands as well. To keep pace in the fast-moving world of online marketing, smart business owners know they need to keep advancing the way they spread the word about their business.


Content curation

When it comes to content, the word “creation,” typically comes to mind, and with good reason. Without great content, your website won’t succeed. However, there’s a new word related to content that should become part of your online marketing vocabulary, too: curation. Basically, the process of content curation involves sorting through large amounts of content online to curate, or gather, the best of the best posts and presenting them in a meaningful way and then publishing that information as a resource for your readers. It’s not about creating new content, it’s about compiling the best content on a certain topic and then sharing that information with your audience. Not only does this allow you to form a relationship with the original creators of the content (a great way to get more exposure, by the way) content curation also allows you to establish yourself as an authority in your niche, too.


Responsive marketing

More and more people are going online from their mobile devices these days. What does that mean for you as a business owner? It means you must create the kind of site that contains responsive content. In other words, the kind of content that will look the same on a desktop computer screen as it does on a smartphone or a tablet. Incorporating mobile-responsive strategies into your overall marketing strategy is a smart move for your business.


Go live!

Many of the most popular social media outlets used today are offering a “live” feature that allows you to connect with your audience live, in real time. This is the very opposite of stale content. It doesn’t get much fresher than off-the-cuff, live content, created in real time!  With virtually everyone having a smartphone these days, the power to reach your audience in real time is literally in your hands – and theirs. If you’re not already harnessing the power of live video to market your business, what are you waiting for?


Leveraging the power of influencers

You know they’re out there: Those people online whose blog, Instagram, and Twitter accounts are followed by thousands, or even millions, of people. In the world of online marketing, those people are considered influencers, and they can be a powerful asset to your business. Your competition is using influencers to spread the word about their business. Are you?


Whichever tactics you use to get your business noticed, whichever online marketing strategies you want to employ, an reputable Toronto SEO company can help you set the wheels in motion.


Do you have a formal process in place to track ROI for your marketing programs?