Expert Panel

Focus on these things to succeed in Marketing & Communications

Why It Is Important To Have A Good Email Signature




If you are looking for inspiration to help you design your company email signature, then there is a lot of different examples you can find online. When it comes to creating your email signature, make sure you do not rush it and plan it out thoroughly. An email will most likely be an integral part of the communication process with your clients, so it is essential to create the best image possible, while also standing out by having something that is striking.


Enforce Your Brand

When you add your company logo and tag line to an email signature you are helping to enhance your brand recognition. When you have a good looking and informative looking email signature, it shows a level of professionalism, as well as also increasing the perception of legitimacy. Any publicity is good publicity, and with every correspondence with your clients, you can help to enforce your brand and strengthen the level of brand recognition with your industry.


A Strategic Design

One way that you can make sure that you do not overload your email signature is by using one of the many different email signature templates that you can find online. Quite often many companies do not put too much thought into their email signatures, and as a consequence, they are either too short with no information or overloaded with too much. Compare all of the different templates that you like and choose one that contains all of the information that you need.

  • Name
  • Position
  • Telephone Number
  • Website
  • Address
  • Social Media
  • Company Logo


Other than a privacy or security statement, there is not much more information that you need to include in your email signature. You will need to make sure that if you are going to add any images to your signatures such as a company logo or profile pictures that the size of the file is not too big and that it is a file type that is compatible with the majority of platforms and devices. It is also important to make sure that it looks good!


Test Your Signatures Device Compatibility

As people will often access their email while they are on the move, it is important to make sure that your emails are going to be compatible with as many different devices as possible. If your emails do not display correctly on certain devices and platforms, then the purpose of the signature is mainly lost. There are websites available online where you can download templates, but you can also test the compatibility of the signature and see how it renders on different devices.


Attention To Detail

When you pay attention to the small details and make sure that everything not only looks great but also works correctly, this can come across to your customers and is a sign of a reliable and diligent company. When you take care of the small things and also take good care of your clients, the little things will help your business thrive and grow and become a recognisable corporate brand.


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