In today’s economic environment companies must take control of how their money is being put to work. Although many believe they are already doing this by slicing headcount, restricting or eliminating bonuses and cutting operational costs, these short term cost cutting initiatives are just that, short term. They generate profits but often lead to damage over the medium and long term because they lack the strategic focus needed to generate real revenue growth.
What is your company's view on cost cutting vs. strategic sourcing?
Do you have a strategic sourcing initiative driven by company leadership or are your efforts lead by other factors?